Know your target audience
(Posted 12:53:29 on 17th February 2008 by Mr O)
That's something that advertising guys at Sky obviously don't do.
We've just had the first ad break in the live coverage of the Daytona 500 (Nascar) motor racing, and not only was there an ad for nappy rash cream but also a cure for thrush. I may have mis-read the viewing demographics for Nascar but I would guess it's 95% male. Surely all ads would be for beer, cars and Lynx deoderant.
